In the last five months internet searches for iPhone porn have increased nearly fivefold according to Google Trends, a tool used to track popular search terms.
Research has shown that the iPhone is used far more than conventional mobile phones to watch videos.
Around a third of iPhone users watch video on their handsets, nearly 10 times the number that watches video on other brands of mobile phone.
Apple has banned all pornographic material from its store and said it will endeavour to stop content from being accessed by those under the appropriate age.
"Our iPhone 2.0 software will give customers the opportunity to turn on parental controls," said a spokeswoman for Apple.
Apple's newest 3G iPhone will be released in the UK on 11 July with 130,000 people pre-registered for the newest model according to network operator O2.
www.o2.co.uk/iphone
www.apple.com/uk/iphone
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